San Jose Consulting is an agency of the San Jose Network, the largest independent agency network serving the multicultural markets of the US and Latin America.
San Jose Consulting
Straightforward solutions for a multicultural market
a new time for marketers. new challenges. are you ready?
As consumers and channels converge at warp speed, the importance of multicultural marketing is greater than ever. Today, the minority is the majority in many top markets. The upside? New revenue streams, brand growth, category leadership, new customer loyalty. The challenges? Getting buy-in, learning curves, increasing competition, shrinking budgets, media fragmentation, internal team alignment, convergent marketing, operational readiness and proving that it's all working (just to name a few).
That's where we come in.
About Us
from elevating the conversation to full market implementation, we have been there.
San Jose Consulting is the premier marketing insights and strategy consulting firm that specializes in the Hispanic and multicultural segments of the U.S. and Latin America.
As a division of the San Jose Group (SJG), we draw from the resources of the largest group of independent marketing agencies targeting U.S. and Latin American markets.
For the last 20 years, we have helped dozens of brands convert their biggest Hispanic and multicultural segment challenges into workable, measurable and sustainable solutions.
our people
When it comes to solving our clients' problems, we count on some truly awesome minds. Because our recommendations don't come from an ivory tower, anchored in theory and distanced from reality, neither do we.
Our team is led by a seasoned industry veteran who has developed and managed programs in over 25 categories for nearly two decades. She draws from a qualitative and quantitative specialist who ran the multicultural practice of one of the largest research firms in the U.S., an experienced agency account planner who is on a non-stop quest for landing on the ultimate insight and one of the most recognized pioneers in U.S. Hispanic and multicultural marketing. We also access the elite and diverse multi-disciplinary teams of the San Jose Group and San Jose Network when our work calls for it, harnessing the wisdom and creativity of more than 750 professionals worldwide.
We live for Excel spreadsheets, reports, ethnographies and consumer input. Most of all, we love converting this information into insights and, ultimately, bringing it all to life in the form of marketing strategies that move product, build brands and break new ground.
Junior Executive Program
The best executives are those who have solid training and are propelled by wisdom.
The Junior Executive program at The San Jose Group is a flagship internship program that produces corporate-ready professionals, ready for real world problem solving.
The San Jose Group has a strong commitment to providing Junior Executives with solid professional training. In addition to dramatically improving their communication and research skills, program participants receive an invaluable first-hand learning experience in the field of their choice. The Junior Executives are integral members of teams that work on current projects with timelines, deadlines and accountability expectations.
SJG is a full-service agency which provides a wide selection of internship opportunities:
CONSULTING RESEARCH INTERNATIONAL BUSINESS
To apply, email us at nrivera@sjadv.com
our stars/testimonials
At The San Jose Group, we dedicate a great deal of time to training our Junior Executives, grooming them for professional employment. After such an investment, it creates a robust pool from which SJG selects many of its entry-level employees.
Even the Junior Executives who have not been hired by SJG have reported that the program made it possible for them to obtain positions that would have been otherwise difficult to acquire without their experience with us.
"I would like to thank you again for the wonderful opportunity you gave me. It allowed me to have a better understanding of what it takes to work for a successful company and what I need to accomplish in order to effectively be a part of it. I know for a fact that without the experience I received from SJG, I wouldn't be at Careerbuilder.com today." -Marco
The San Jose Group Junior Executive Training program provides an array of benefits:
INVITATION TO ATTEND THE AGENCY'S PROFESSIONAL GROWTH AND LEADERS MEETINGS
SPECIAL EMPOWERMENT PRESENTATIONS AND JUNIOR EXECUTIVE SUMMIT
INFORMAL MENTORSHIP PROGRAM
AWARDS SUCH AS "LUNCH WITH THE PRESIDENT"
INVITATION TO ATTEND MONTHLY BIRTHDAY AND ANNIVERSARY PARTY, AND QUARTERLY EMPLOYEE PARTY
INVITATION TO ATTEND WEEKLY BIBLE STUDY
ACCESS TO FITNESS CENTER
PERSONALITY PROFILE ANALYSIS
EXIT DEBRIEFING SESSION
The Power of Knowledge
recruitment
what's your talent?
ACCOUNT PLANNING
In its most basic form, planning is the 'who, what, where, when, why' decided in advance for a given project or situation. Our account leaders clearly define objectives and then defer strategic recommendations to specific department heads. This synergetic strategic approach ensures planning recommendations based on the combined wisdom of individual experts. Once these recommendations are compiled, our governing board meets to prioritize and select which will be included in our final recommendations.
CONSULTING
San Jose Consulting is the strategic planning and branding division of the San Jose Group, which works with our clients on the front-end of the marketing process. First the Consulting Division uses a patented system called Inside Out to help our clients assess their infrastructural needs, quantify their upside growth potential and lay the necessary groundwork before entering the marketplace. We then transform this intelligence into detailed, tactical plans that motivate the Hispanic consumer to purchase our clients' products and services, with the largest possible return on their investments.
RESEARCH ANALYST
In the marketing communications industry, market research is required at all levels. It provides the necessary knowledge and the basis for making wise and successful decisions. We are concerned with potential sales; therefore we study past statistics to be able to make future predictions. Our analysts gather data on competitors, and provide the necessary information for deciding how to promote, distribute, design and price products or services. Analysts also devise methods and procedures, including telephone, personal or mail surveys, to assess consumer preferences and public attitudes on various issues.
HUMAN RESOURCES
To assure an organization's success, the Human Resources Specialist must attract and match the right person with the right position. Once employees are hired, Human Resources provides them with critical information and support that ranges from benefits and compensation to the basic needs to succeed in their work. This in turn allows employees to concentrate on clients' needs. If you have an interest in the Hispanic market, let's explore the opportunity for you to contribute your talents in a dynamic and rewarding environment that will hone your abilities. If you are a proactive individual with strong written and oral communication skills, bilingual in Spanish and English, we might have the perfect match for you.
WHAT IS AN ADMINISTRATOR?
DIRECTOR ORGANIZER PLANNER LEADER MANAGER LISTENER
The goal of administration is to facilitate staff activity in a way that emphasizes the execution of common objectives. The anchor of a successful administration is strong leadership that coincides with a solid vision.
Expertise
strategix depth backed by implementation know-how
...we offer our clients the best of both worlds: The strategic planning disciplines of an elite consulting firm, equipped to cut through mountains of facts and figures and unearth meaningful insights.
The tactical prowess of a seasoned integrated marketing agency, that has put its strategies to the test in-market for nearly 30 years and consistently generated results, time and time again.
The net result: solutions that are fully digested and capable of generating measurable growth.
new solutions for new revenue streams
We provide high-octane problem-solving for all of the challenges today's brands face in our diverse marketplace relative to insight mining and segment strategy:
Business Case Development / Sell-Through
Qualitative & Quantitative Market Research
Integrated Marketing Program Development
Organizational Preparedness & Readiness Assessment
Brand Performance Assessments
Executive Leadership Development
Cultural Competency / Best Practices Audits
Upside Potential / Volumetrics Modeling
Metrics Model Development
Acculturation and Lifestyle Segmentation
Product Development and Merchandising Assessments
ROI Optimization
Consumer & Channel Convergence Analysis
Models ( Inside Out TM )
Think of the traditional SWOT analysis. Then put it on steroids. Then customize it to the needs of multicultural markets. Add it all up and you've got Inside Out - our proprietary planning tool that helps us uncover robust insights from the marketplace and convert them into fully digested, written blueprints of actionable marketing solutions. To date, this tool has helped to generate close to $5 billion in incremental sales for our clients. It is one of the many that we leverage to help unearth insights and convert them into growth.
CONSUMER DISCOVERY
BRAND DISCOVERY
MARKET DISCOVERY
OPPORTUNITY DEFINITION
BRAND DEVELOPMENT 4D
STRATEGIC MARKETING BLUEPRINT
Research Expertise
One of the most popular aspects of our expertise is in the area of consumer and B2B research studies. We either work hand-in-hand with our clients' in-house research teams or handle research assignments completely turnkey. For execution, we rely on our own proprietary tools and also partner with the country's best research companies on an as-needed basis.
We differentiate ourselves from traditional research organizations by providing value-added depth and dimension to all phases of the insight-gathering process. In the end, we make our clients' research dollars work harder for maximum ROI.
What San Jose Consulting Brings to the Process ( mouse over each icon to read more ):
Ensures the final report provides a robust, experience-based interpretation of findings with practical application and actionable recommendations.
Ability to easily incorporate value-added components such as creative concepts, message boards and positioning statements to gauge stakeholder reactions earlier on in the process.
Provides counter-balance of consumer insight being gathered with historical knowledge of consumer response to marketing stimuli; better able to identify inconsistencies and prompt further probing to get to the core of 'the truth' of the customer listening.
Ensures that research gathering in the field can be refined in REAL TIME to avoid insight gaps and missed opportunities, not to mention costly add-ons down the road.
Efficiencies in applying findings to Cultural Convergence opportunities
resources
San Jose Consulting draws from the expertise and insights of the largest marketing communications group exclusively serving the Americas, The San Jose Network Ltd. This network is comprised of over 750 professionals in 25 countries with $400 MM in billings. While all Client programs are managed directly out of our Chicago headquarters, we tap into the resources of our Network to provide logistical support for in-market execution as needed.
The San Jose Group, San Jose Consulting, san Jose Public Relations, Opus Media, RPM, Synergage, San Jose network, 8 offices U.S., 32 offices Latin America, additional offices in Europe, Asia, Africa, Australia
Clients
Wisdom Applied
Our experience spans nearly 30 years, with a knowledge base that transcends more than 40 categories. So when it comes to facing segment marketing challenges, chances are, 'we've seen it (or something similar)" and can help you cut through it quickly to get to the solution that's right for you.
Think of it as three decades of the most seasoned expertise imaginable, time-compressed and channeled directly into your business today.
ComEd, Exelon, American Family Insurance, Fleet, Standard Federal, Allstate, GE Money, combined, American Cancer Society, Faster Seals, GSK ( Glaxo Smith Kline ), ACE Hardware, Grainger, Hanes. Osk Kosh, Anheuser Busch, Sunny Delight, Pepsi-Cola, Shasta, Coca Cola, Very Fine, Disney Vacation Club, ATA, American Girl, Sears, Dominick's, SuperValu, reckitt Benckiser, Hy Cite, Kimpton, colgate palmolive, Dial, P&G, Ameritech, Chicago Tribune, Univision Radio, motorola, Libby's, prime cable, Walgreens, Shire, abbott, AstraZeneca, Illinois Office of Tourism, EthnicGrocer.com, Herdez, Sara Lee, spam, pork, hormel, PNC
What our clients are saying
SJC Client, Pharmaceutical Sector.
I can see they work so well with all kinds of brands, and at all levels of multicultural [marketing] maturity, from the new-starts, to the seasoned veterans. We were definitely somewhere in the middle, but, thanks to their guidance, we're now on a more defined track.
SJC Client, Financial Services Sector.
Whatever they recommend, chances are, they've already done it and seen first-hand how and why it has worked.This is great especially when speed-to-market is a priority.
SJC Client, CPG.
Inside Out ... it is THE anecdote to the typical Hispanic marketing strategy that is strung together by a creative brief and a media buy.
Leadership
click here to view the latest issues of Adelantando, featuring San Jose Consulting's perspectives on important issues affecting our industry.
Creative strategies for the Total Market
Cultural Convergence Marketing - Starting with the right foundation
Cultural Convergence Marketing - Addressing the new "general market"
"Hispanic population" and "declining" in the same report? Say what?
Some digital thoughts to byte on
Hispan...er, Multicult... Does it matter what we call it?
Going beyond spend: A new way of looking at best-in-class Hispanic marketers
Perspectives on the Hispanic marketing landscape
Contact
Jim Legg /Executive VP Leadership & Innovation
The San Jose Group
233 N. Michigan Avenue 24th Floor
Chicago, IL 60601
Phone 312.565.6424
Fax 312.565.7500
jlegg@sjadv.com